About Us
- A Family Legacy Rooted in Craftsmanship and Innovation
Our story begins before 2008 in rural Hunan, where our founders — inspired by a passion for handcrafting — began learning and developing polymer clay modeling techniques in cities like Shenzhen and Nanjing. What started as a small township family workshop in Shaoyang has grown into a thriving business with deep roots in both tradition and modern industry.
In 2014, our journey took us to Yiwu, Zhejiang — the heart of global trade. There, we established Yiwu QuanHong Nail Art Co., Ltd., opened two storefronts in District 3 of the Yiwu International Trade Market, and expanded into exporting handmade polymer figurines, nail art accessories, and tattoo stickers. Our workforce grew to 100 employees as our foreign trade operations took shape.
By 2018, we founded Yiwu LiYang Toys Co., Ltd., built a 10-acre factory, and opened a new storefront in District 1 of the Yiwu Market to serve the domestic toy market. Our team expanded to 200 employees, and our capabilities evolved into large-scale toy manufacturing and sales.
In 2023, we upgraded to Zhejiang LiYang Industry & Trade Co., Ltd., establishing a 20-acre factory site and unifying both domestic and international operations. With 300 employees and a fully integrated production facility, we launched three sub-brands:
• LiYang Culture & Creativity and FangCunJian for the domestic market
• DuoLi as the core brand for international trade
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- Meet Doris — The Heart Behind DuoLi
Doris Chen (Chen Zisang) was born in 2001 and grew up immersed in the entrepreneurial spirit of her family. At the age of 8, she began helping in her mother’s storefronts at the Yiwu Market. Her first sale — worth 3,514 RMB to a Korean buyer — sparked a lifelong passion for business and international trade.
She excelled academically and won multiple student honors in high school and college. After studying Urban Rail Transit Vehicle Technology at Hunan Railway Vocational College and earning a management degree from Nanjing Tech University, Doris combined her technical and business knowledge to build a strong foundation for her career.
Before joining the family business, she worked in HR and compliance at BOE Technology Group, all while running four successful online stores across platforms like Xiaohongshu, Pinduoduo, Taobao, and TikTok. Her entrepreneurial ventures generated consistent monthly sales and profits, including capitalizing on viral trends such as the Bing Dwen Dwen mascot.
In 2023, she returned to Yiwu to manage domestic sales and operations at LiYang Toys, representing the company at numerous trade shows across China. In 2024, she earned her IELTS certificate and transitioned into international trade, focusing on custom toy orders for clients in the U.S. and Canada. By 2025, at just 24 years old, Doris founded DuoLi, the export division of the LiYang Group, and now leads all global business development as our Foreign Trade Manager.
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